Sustainability is key for Kind of Folk: processes and resources are chosen consciously, with the environment in mind. Kind of Folk’s electricity supply is generated through solar panels, the paper cut light boxes use LED-lighting and as many materials as possible are sourced close to home to save on CO2 for transportation.

Kind of Folk focuses on creating sustainable items, made from organic fabrics and yarns, pure wool, recycled PET-bottles and FSC eco paper. For printed apparel only fair wear items and water based eco-friendly inks are used. Some aspects of Kind of Folks items are however from man-made resources, but only where child-safety is key: soft toys all have special safety eyes. Framed paper cut posters & lightboxes have polystyrene glass.